Siegwerk, Idealliance Offer G7 Training and Certification to Converters and Brands

Achieving a visual similarity across all print processes is essential for brand owners and printers alike. Siegwerk recently entered into a partnership with Idealliance to co-host “G7 Expert Live Online Training & Certification” courses. This allows Siegwerk to directly train its customers in Idealliance’s universal calibration methodology for achieving a visual similarity across all print processes.

“Visual color consistency across all marketing media of a brand – whether online or print – is key for a successful brand recognition,” said Kiran Deshpande, global senior expert color management at Siegwerk.

The control of consistent color shades across several media channels confronts print service providers with a variety of challenges based on different printing types, substrates, process issues and corresponding varying ink requirements.

“Here, a uniform color management process based on the G7® methodology offers brand owners a proven concept to ensure an effective quality management even throughout a complex print supply chain,” added Deshpande.

Under the new partnership, Siegwerk’s certified G7 Experts will now help to qualify leading providers of print, creative, and prepress services in the G7 methodology by offering G7 Master Qualifications through Idealliance for its customers worldwide.

The G7 methodology is Idealliance’s global set of specifications for CMYK printing process for ensuring a common visual appearance in all printed elements across multiple devices and facilities. G7 is a universal calibration methodology that can be used to adjust any press or printing system to a common neutral appearance, regardless of inks, substrate, or printing technology. It works across multiple presses, plants and locations significantly increasing consistency and efficiency in print quality offering all substantial benefits of a uniform and predictable color management process.

“Brand owners care about print quality more than ever before and are asking print partners to utilize standards to achieve visual brand continuity across entire global packaging supply chains,” said Mike Grady, VP of global partnerships at Idealliance. “G7 Experts and the team at Siegwerk play a critical role helping print suppliers simplify workflow processes, save time and meet the needs of global print quality programs through G7 Master Qualification.”

Going forward, Siegwerk will offer two sets of Idealliance G7 Certification programs targeting individuals and manufacturing plants both applied to all ink series from Siegwerk’s business units including Flexible Packaging, Sheetfed and Narrow Web.